Social media is reliant on two things – technology and the users. When there is a new breakthrough in technology, you can expect that the social networking sites will be working hard to make sure these updates will benefit them. As for the users, well these are the clients. If they happen to develop new preferences, social networks have to pay attention. They need to keep the users satisfied to keep them engaged in their respective accounts.
Given these two influences, you can understand why social networking sites usually go through changes every now and then. Sometimes, the changes are so frequent that it is hard to keep up. If you want to use this platform for your marketing initiatives, you need to know how everything will change over time.
How social media is expected to change
While nothing is really set in stone, here are some of the expected changes that can happen to social media sites.
New ways of posting
This is with the intention of giving users something new to look at. There will be new applications or programmes that will allow users to share posts differently. That is digital technology for you. There will always be new updates and it will be meant to keep things interesting for social network users.
Paying for better social experience
You know how getting something for free online would mean you will be bombarded with ads while you are using it? This is a bit like what this change is all about. Advertisements are necessary for businesses but there are some users who will gladly pay to remove these ads. You need to consider this because people will pay to get some semblance of peace while enjoying social media sites. This is something that premium websites will offer. If it gives the users a more secure and clean social networking experience, they will not have qualms about paying for it.
Focus on building relationships
This is how social media started in the first place. It provided everyone with the means to connect with people in ways that had never been done before. Unfortunately, the popularity of social networking sites has made it a haven for businesses. It started to become more commercialised. This is why social networks will try to bring the focus back to personal relationships. Easier ways to connect, tag photos and videos, and share experiences – these will all be part of the changes that will happen.
Having social groups
Going along the lines of building relationships, there will be more social groups and filters now. This will help users connect with new people who have the same interests and passion as they do. You do not have to keep yourself with family and friends. Users will be given the chance to reach further to connect to new people by grouping them based on common interests.
Obviously, there will be a lot of exciting changes that will happen in social media. Knowing about these changes should help you plan your next online marketing strategy.