There are many purposes and tactics to be used in social media marketing. If you want to make it effective, you want to make sure that you have a firm grasp of your purpose because that will dictate the right tactic to use.

Different purposes and tactics in social media marketing

Basically, the main purpose of social media is communication. It gives you a platform to provide people with information about your business. Whether it is a product or service, this is one of the best platforms that you can use to give information to both your target audience and general user population.

When you are on social media, you get the chance to create a buzz around your business. The company will initiate with a compelling post that is interesting enough to make people want to react to it. The key to making people react to your posts is to make sure that you are releasing it on the right platform. Facebook, Twitter, YouTube, LinkedIn – all the different sites have varying user behaviour and preferences. You need to familiarise yourself with these so you know where your post will get the most engagement. It will help you sort out the purposes and tactics that will suit your business goals.


This social networking site allows you to create a more detailed post. You can use videos, text, photos, and even testimonials. The site has a lot of features that will make it easy for businesses to manage and monitor the engagement on their page. Apart from letting you create your own Facebook page, you can also link every post to your official website.


This is more restrictive because you are limited by the number of characters that you can post. However, you can use different elements to make your post eye-catching – like photos, videos, GIFs, and emojis. The hashtag is also something that will help your post trend. It is very important that you know how to use this. Of course, you can link your post back to your site as well – to increase traffic. Not only that, Twitter can be an effective platform for customer service.


This is the business-related networking platform. You get to create a professional profile to connect with other businesses. You can promote various campaigns here and also connect it to your other social media accounts.


This social media site has more engagement compared to Facebook – but it can be limiting. However, it is still effective in getting and engaging your target audience. You get to use photos and short videos to attract them and provide information about new products or services. This is a great site to use when you want to give your social media marketing strategy a boost.


Finally, this is is the best platform to use to air advertisements, video tutorials, demonstrations, etc. There are two ways to benefit from this site. You can advertise with them and your ad will be promoted in videos that are relevant to what you are promoting. Apart from this, you can upload your own videos to promote information about your business, product or service.

There is other social media site that you should consider. Remember that knowing your options will help you identify the purposes and tactics that will make your social media campaign successful.